Learn From Apple, Nike & Ikea
Question: What do Apple, Nike, and Ikea do so well that could help you grow your business, too?
Answer: They tell great stories. Their demographic identifies with those stories, and others want to be part of them, too. Through the years,...
The Power of Storytelling: A Guide for Speakers, Trainers, and Coaches
Storytelling is how humans have learnt, shared, and understood the world around us for thousands of years. I'd even go as far as suggesting storytelling is part of the human DNA. So how can we, as speakers, trainers and coaches, share stories...
Why Metaphors Are The Secret Sauce
Metaphors have been used for centuries to convey complex ideas, emotions, and experiences in a simple and relatable way. They are also powerful tools for communication and can be particularly effective in storytelling for speakers, managers, and coaches. In...
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