In an increasingly competitive market, where information is abundant and attention spans are short, a personal story is one of the most valuable assets a business owner can leverage. For coaches and trainers, who often work in one of the most intimate spaces of personal development and...
In today’s competitive coaching world, standing out requires more than just expertise; it requires connecting and engaging with your audience on a deeper level. One of the most effective ways to achieve this is through the power of storytelling. Stories captivate, inspire, and foster a...
Storytelling is deeply ingrained in the fabric of human existence. From ancient traditions passed on through generations to modern-day digital platforms, stories have served as the vehicle for sharing knowledge, conveying emotions, and understanding the complexities of the world around us. It's...
Question: What do Apple, Nike, and Ikea do so well that could help you grow your business, too?
Answer: They tell great stories. Their demographic identifies with those stories, and others want to be part of them, too. Through the years, Apple has invited us to 'Think Different',...
Storytelling is how humans have learnt, shared, and understood the world around us for thousands of years. I'd even go as far as suggesting storytelling is part of the human DNA. So how can we, as speakers, trainers and coaches, share stories that engage, inspire and...
Metaphors have been used for centuries to convey complex ideas, emotions, and experiences in a simple and relatable way. They are also powerful tools for communication and can be particularly effective in storytelling for speakers, managers, and coaches. In this blog post, we will explore why...
