Authenticity: The Key to Successful Coach Marketing
One of the biggest pitfalls I notice new coaches face is being too generic regarding who they are, what they offer, and how they market their coaching business. It's understandable why this happens; as a new coach, it's tempting to emulate what...
No Niche, No Problem! Breaking the Mold
I know, I know; to niche or not to niche, that is the question!
The truth is that in the competitive world of coaching today, the idea of finding a niche has become a mantra for many aspiring coaches. However, a growing number of coaches are challenging...
Integrity, Influence and Persuasion: A Guide for Coaches
In the coaching world, having the ability to influence and persuade potential clients to sign onto your programmes is crucial for success. However, many coaches struggle to balance influencing and persuading with integrity and authenticity or...
Building a Personal Brand as a Coach
A Deep Dive into the Key Steps
Building a personal brand as a coach is a multifaceted process, and it can be overwhelming to tackle all aspects simultaneously. To simplify the journey, we'll focus on three major steps that are crucial for establishing...