Learn From Apple, Nike & Ikea

Question: What do Apple, Nike, and Ikea do so well that could help you grow your business, too?

Answer: They tell great stories. Their demographic identifies with those stories, and others want to be part of them, too. Through the years,...

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The Power of A Story Pitch

Let me state the obvious: you have competitors. Whether you're a coach, trainer, content creator, or whatever business you have, countless others will offer their version of a product, service or programme that isn't a million miles away from what you do....

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