You Know Your Stuff. Now It's Time the Camera Knew It Too.
You've built the expertise. You've done the work. But every time you hit record, something gets lost in translation. Your energy drops, your message muddies, and the version of you that shows up on screen doesn't match the one your clients already trust.
That's not just a confidence problem. That's a camera problem. And both are fixable.
This is a bespoke one-to-one coaching programme for coaches, experts and influencers who are ready to close that gap, own their presence on camera, and start showing up online in a way that actually grows their business.
Are you ready to be seen?
Be You Niq Ue
Here's something I see constantly with coaches and experts who struggle on camera. They're not just dealing with nerves or tech or not knowing what to say. They're trying to be someone else.
They've watched other people's videos. They've noted the confidence, the polish, the easy authority. And somewhere along the way they've decided that's the standard they need to meet. So when they press record, they're not trying to show up as themselves. They're trying to perform a version of themselves that looks more like someone they've seen online.
And that's exactly where it falls apart.
The camera is extraordinarily good at detecting inauthenticity. It picks up the tension between who you are and who you're trying to be, and it broadcasts that tension to everyone watching.
The coaches and experts who are genuinely compelling on camera are not the most polished or the most produced. They're the most themselves. They've stopped trying to be just another coach and started being the most authentic version of the coach they already are.
That's what we work on. Not turning you into someone else. Turning up the volume on who you already are.
The inner game is what's happening in your head, before you press record, while you're filming, and especially when you watch yourself back. Most people are their own harshest critic on camera. They'd never judge a colleague or a client the way they judge themselves.
Every stumble, every pause, every slightly awkward moment gets noticed and magnified. And that internal commentary doesn't just affect how you feel, it affects how you perform.
The outer game is more practical. It's the strategies and habits that help you feel more comfortable and in control on camera. Things like how you prepare, whether you script, outline or speak from notes, how you use breathing and calming techniques before you press record, how to critique your own footage in a constructive, glass-half-full way, and how to get genuinely comfortable with the technology so it stops getting in the way.
Neither one works without the other. And both are learnable.
This is the framework at the heart of the programme. We work on both, in the right order, at the right pace for you.
This Is Where It Gets Real
This isn't coaching that stays in the comfort zone. Our work together is hands-on, action-oriented, and designed so you start using what you learn immediately, not at the end of the programme.
There will be assignments and challenges between sessions. You will feel the stretch. That's not a warning, it's a promise. Because the only way to get comfortable on camera is to get on camera, and we'll make sure every step of that process is purposeful and supported.
No thinking outside the box. No abstract frameworks you'll never use. Just you, your message, and the impact you want to have on the world.
Are you ready to do the work?
What Clients Say
"I was not at all comfortable in front of the camera. It made me very nervous and very uncomfortable, and Mike's coaching and mentorship has really, really helped me."
Tanya Moody
Business Coach, UK
"My confidence around making videos that I put out to advertise my business has grown hugely, and that is a large part due to the course."
Doug Buckingham
Hypnotherapist and Trainer, UK
"Mike is an outstanding trainer. Great communicator, calm, clear, insightful and encouraging."
Trustpilot
Rated 5 stars
Step By Step
Here's what it looks like when you're ready to take the next step.
1. Complete the application form below. Once I review your application, I'll offer you a free discovery call to ensure we're a good fit.
2. The initial coaching programme lasts three months and includes six 60-minute video calls, practical assignments, video review and feedback, and real challenges that stretch you.
3. After the initial programme, we can continue to work together on a monthly retainer basis (the average time a client works with me is 6-18 months).
Fees:
The initial 3-month coaching programme investment is £1,500 (payment plans are available). After that, you choose how to continue and for how long.
