Why You’re Not Growing Online (and What to Do Instead)

If you're a coach, trainer, or creator trying to grow your business online — but it feels like you’re doing all the things and still not getting results — you're not alone.

Over the past 22 years of coaching and training, I’ve seen these same struggles show up again and again. And today, I want to share the 3 biggest mistakes I see coaches unintentionally making online — and what to do instead.

Spoiler: These aren’t about fancy funnels, hashtags, or algorithms. They’re about how you show up.

Let’s dive in.

Mistake #1. Trying to Be Everywhere
This one’s easy to fall into — especially when you’re just starting out.
You try to be on every platform: Instagram, Facebook, YouTube, TikTok, LinkedIn… and maybe even try a podcast while you’re at it.

The result? Burnout. Inconsistency. Frustration.

What to do instead:
Pick one or two platforms where your ideal clients already hang out, and go deep. Learn the platform. Show up consistently.
Better results, less stress.

MIstake #2. Posting Without Connection
Many coaches post helpful tips and advice — but never really connect.
It’s technically useful, but lacks the human side: no stories, no personality, no emotion.

One of my recent clients was posting regularly but not seeing any engagement. When we looked at her content, it was full of great info — but not much about her.

Once she started telling her story, showing up on video, and letting her personality shine… people noticed. They engaged. They booked calls.

Takeaway: People don’t just buy coaching. They buy you.

Mistake #3. Going It Alone
This is the one I see most often — and it’s probably the one holding you back the most.

There’s no shortage of free content online. But more information isn't the answer.
What most coaches need isn’t another PDF or checklist… it’s clarity, support, and accountability.

So let me ask:
👉 Are you trying to piece it all together on your own?
If so, just know — it doesn’t have to be that way.

🎯 What to Do Instead
Get clear on your message.
Get confident in how you show up online.
Get support so you don’t have to do it all alone.

That’s actually something I’ve been working on behind the scenes…

🎉 Next week, I’m opening the pre-launch for my brand-new group coaching programme — designed to help you speak like a pro, build your online presence, and grow your coaching business with more confidence, clarity and clients. 

So, if today’s post resonated with you, keep your eyes on your inbox.

I'll be sharing all the details very soon — and there will be some very special pre-launch bonuses for early action takers!!

🎁 Free Download
While you wait, there’s still my free guide to help you start strong:
👉 [5 Weird Ways to Begin Your Presentation and Make a Great First Impression]
It’s packed with practical tips to help you grab attention from the very first moment — whether you’re on video, Zoom, or presenting live.

Click the link on this page to get instant access.

Thanks for reading — and if any of the three mistakes above sounded a bit too familiar, just know… you’re not alone, and help is on the way.

Speak soon,
Mike