Something Different Is Coming Next Tuesday (I'm Nervous)!

I've been sitting on something for months now.

Not because I didn't think it was valuable. Not because I wasn't ready. But because I kept telling myself the same lie we all tell ourselves: "It needs to be perfect first."

Next Tuesday, I'm launching something I should have shared a year ago.

It's a video about the three biggest mistakes I made before launching my first digital product. But more than that, it's about the mindset shifts, the tech overwhelm, and the perfectionism that nearly stopped me from launching at all.

If you've ever thought about creating a digital product—a course, a membership, a coaching programme, an ebook—but felt stuck, overwhelmed, or just not "qualified enough," this video is for you.

Here's what I'm sharing:

The mistake that cost me six months of progress (and how you can avoid it in six minutes).

The tech decision that paralyzed me for weeks (and the simple framework that finally got me unstuck).

The mindset shift that changed everything about how I show up in my business.

But here's the thing: I'm not just dropping a video and walking away.

I'm also giving you something I've never offered before.

When I was building my first digital product, I wished someone would just hand me a roadmap. Not a complicated course. Not a thousand-page manual. Just a clear, step-by-step guide that said: "Do this, then this, then this."

So I built exactly that. Six modules. Live Q&A community. Everything I wish I'd had when I started.

And next Tuesday, I'm giving it away completely free to anyone who wants to take the first step.

Why am I nervous about this launch?

Because it's personal. Because I'm sharing mistakes I'm not proud of. Because I'm putting something out there that matters to me, and that always feels vulnerable.

But that's exactly why I need to do it.

I spent too long waiting for perfect. Too long second-guessing myself. Too long thinking I needed more credentials, more experience, more proof before I could help people.

The truth? The thing holding me back wasn't lack of knowledge. It was the story I kept telling myself about not being ready.

If that sounds familiar, next Tuesday's video is for you.

I'll be sharing the full video here on the blog, in my newsletter, and on my YouTube channel. You'll get the complete breakdown of all three mistakes, plus immediate access to the free programme that walks you through building and launching your first digital product.

No upsells. No hidden costs. Just genuine help for anyone ready to stop waiting and start creating.

Mark your calendar: Tuesday, 18th November.

I'll see you then. And I promise—it'll be worth the wait.

Until Tuesday,

Mike

P.S. If there's a specific question you want me to answer about launching digital products, reply to this email or leave a comment below. I'm reading every single one, and your questions might just shape what I cover in future content.