How To Develop A Marketing Theme and Revenue For Your Speaker Business In 2020

Dec 30, 2019

What’s 2020 going to be about for you and your speaker business?

What’s you theme?



What products or services to you want to develop and launch?

And…how much revenue do you want your business to produce?

Big questions, I know.

But NOW, as you welcome in a bright new year, is the perfect time to spend some time answering them. Which is why I made today’s video, which gives you a framework and some structure to hang your ideas on, so let’s begin. Whilst it’s true to say how you present and market your products and services is massively important, what’s even more important is your story.


Well, remember in business, ‘people buy people before they buy products and services…and people buy from people they know, like and trust.’ How can you build that trust? By deciding what part of your bigger story (who you are, what brought you here, and how what you’ve learned along the way can help other people) you will focus on in the New Year; your theme.

So, in today’s video I show you how to do that, and also how you can connect that to a marketing plan designed to grow you business, and your revenue, in 2020.

Let’s jump in!

Today’s links:

How To Develop Your Theme: New Year Goal Setting:

Question of the Day

What’s your business and marketing theme going to be for 2020?

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Video tech...

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My kit:

Today’s camera: Apple iPhone XS

Camera: Panasonic HC V700

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Light Boxes

LED Light Ring

Lightweight tripod

Phone holder clamp

Rode Lavier Mic for smart phones

Rode extension cord

Screenflow 8 for Mac - video editing, music and additional b-roll in the video


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