If you're building a coach, training or speaker business, there's one major thing your clients, subscribers and / or audience are looking for above all else, and in this video post I'll be sharing exactly what it is - plus 3 top tips to help you make sure you deliver it.
So, let's begin there. One word...
They're looking for you to be the leader. To point the way. It's your responsibility if you want to become the 'go to' person, with a 'can do' attitude in this industry.
So, to help you develop your own leadership style in the videos and online content you make I'll share 3 top tips to help you evaluate and measure yourself against, just to make sure you're keeping the bar high, and the content flowing and relevant.
What I mean by have a voice is to have your own opinion, your perspective, your point of view. As an example, I'm going to share a link to a coach and video blogger I follow, John P Morgan.
As you'll see, his video output is pretty phenomenal, and as a content provider, I think what he does is an inspiration. He's an individual. He's got a very particular way of making videos and above all else, he has his own voice.
So have a look. Be impressed, be shocked, be astounded, be amused, be entertained...and be inspired by someone who has absolutely found his voice and is a leader in his field.
Here's the link: https://youtu.be/70J4ZfwD444
I attended a workshop a few years ago by one of my mentors, Brendon Burchard, and one word he kept mentioning over and over again was consistency, consistency, consistency.
It really is that important.
It's about showing up.
If you've ever subscribed to somebody's blog or signed up for a newsletter and then they disappeared, you'll know what I mean.
That's not great message for business.
If you want to be that leader, it is about showing up when you say you're going to show up. whether that's a weekly newsletter, regular video blog posts, or you're going to create a course, or you're going to have a workshop creating that course you keep promising, or scheduling that webinar or live event.
Being brave, whether that's in business or any other area of life, is essential if you want to be perceived as a leader.
It is worth saying though, that when I say 'be brave', I don't mean 'be strong,' at least not physically. What I mean by being brave is to sometimes be willing to say what you imagine others would be afraid to say.
If something troubles you, if it aggravates or upsets you, or makes you angry...and you want to make a video or a podcast or webinar to explain your viewpoint, then do it.
Because that will give you the voice, that will show a consistency and it will show how brave you are, that you can stand tall when other maybe would cower away from that.
So they're the three top tips I have for you today.
Being seen to be a leader will help you find your voice online, it'll help you grow your brand, and it might even help you grow your business - and I know you want that.
If you do that, chances are your business is going to fly.
Until the next video, take care.
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