Online video is an incredibly powerful tool for coaches, trainers and people-centred business owners to connect with their audience. Through video, you can share your story, showcase your products or services, and engage with your customers in a way that simply isn't possible with text alone. However, not all businesses are taking full advantage of this medium. If you want to grow your business with online video, here are five ways to help you find your voice, tell your story and grow your business with online video.
Before you start creating videos, it's important to define your brand voice. Your brand voice is the personality and tone that you want to convey in your content. Are you funny and irreverent? Or are you more serious and professional? By defining your brand voice, you can ensure your videos have a consistent tone and feel.
To define your brand voice, consider the values most important to your business.
Once you clearly understand your brand's personality, you can start creating videos that reflect it.
There are a lot of different video formats out there, and it's essential to choose the right one for your business. Some businesses might benefit from short, snappy videos perfect for social media, while others might need longer, more in-depth videos designed to educate their audience.
Think about the type of content you want to create and the platform where you want to share it. For example, if you're creating a video for Instagram, you'll need to keep it short and sweet. But if you're creating a video for YouTube, you can take a more in-depth approach.
At the heart of any great video is a compelling story. Your video should tell a story that resonates with your audience and helps them connect with your brand on a deeper level.
To create a great story, start by thinking about your audience. What are their pain points? What are their dreams and aspirations? Once you clearly understand your audience, you can start crafting a story that speaks to them.
One of the great things about video is that it allows you to showcase the real people behind your business. When creating videos, don't be afraid to be yourself. Share your personality and let your audience get to know you.
Authenticity is crucial when it comes to video. If you're not genuine, your audience will be able to tell. You can build trust with your audience and establish a deeper connection with them by being yourself.
Finally, it's vital to engage with your audience when creating videos. Encourage your viewers to leave comments, ask questions, DM (direct message) or email you. Respond to those comments and questions promptly. Engaging with your audience can build a sense of community around your brand and establish a loyal following.
An online video is a potent tool for coaches, trainers, speakers, and many more people-centred business owners looking to grow and connect with their audience. By defining your brand voice, choosing the right format, focusing on storytelling, being authentic, and engaging with your audience, you can create videos that resonate with your audience and help your business thrive.
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